JANUARY 2019 – JUNE 2019

Stories have the power to inform and inspire, excite and empower. For many non-profits, capturing the essence of the organization and its impact can be easier said than done. That’s why the Health Foundation of Western and Central New York and The John R. Oishei Foundation are thrilled to bring back StoryGrowing WNY for its second year.

What you’ll learn.

Based on the teachings of Andy Goodman of The Goodman Center, StoryGrowing WNY is a six-month communications capacity-building program designed to help non-profits harness the power of storytelling and nurture your organization’s growth through effective communications training. Working directly with a variety of local marketing communications professionals, your team will learn to cultivate stories and effectively employ storytelling strategies to further the mission of your organization.


StoryGrowing WNY features a variety of learning techniques—including lectures, workshops, private coaching, guided development, and presentation opportunities—designed to meet the following program objectives:

Expand and enhance your storytelling ability

Assess your organization’s current brand position, communications strategy, and messaging

Determine compelling key messages for your organization

Identify and apply types of stories and their relevance to your organization’s target audiences

Apply storytelling in writing, photography, and videography

Use stories in advocacy, development, recruiting, and other primary communications

Effectively tell stories in-person, on social media, and through community outreach strategies

Join us for the
kickoff event.

Andy Goodman, Internationally Acclaimed Author, Speaker, and Storyteller

Since we first began talking to each other, telling stories has been a powerful way to capture attention, engage an audience, and motivate them to act. As we learn more about how our minds work, we’re also discovering that stories are intrinsic to decision-making, shape our view of the world, and influence how we engage with others. In his kickoff workshop, “Change the Story, Change the World,” storytelling expert Andy Goodman will explain why storytelling remains the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission.

StoryGrowing WNY Kickoff Workshop
Tuesday, January 15, 2019 | 9am–1pm
Location: The Lexus Club at KeyBank Center

A continental breakfast will be offered at 8:30 a.m., with the workshop from 9 a.m. – 1 p.m. Parking is free.

The program and the waitlist are currently full, and registration has closed at this time.


All 501(c)(3) organizations located in the eight counties of Western New York are invited to apply for the full StoryGrowing WNY program, including those who applied in 2017. To be eligible, your non-profit must have senior leadership participation and commit a team for all sessions that run from January to June 2019. The application deadline is January 28, 2019.

Share your
talents. Make
an impact.

StoryGrowing WNY recruits on an ongoing basis for a range of marketing and communications professionals to serve in multiple roles throughout the program. You’ll have the chance to work with and advise non-profits who are making a positive difference in our community. And you’ll be compensated for your time and insights.


Guide and mentor a single organization throughout the six-month program.


Join our roster of specialists who are available to consult with participating organizations on an as-needed basis.


Lead a presentation on a specific area of brand storytelling.

About the

StoryGrowing WNY is presented by the Health Foundation for Western & Central New York and The John R. Oishei Foundation.


The Health Foundation for Western and Central New York and The John R. Oishei Foundation are committed to assisting our local non-profit ecosystem build communications expertise and capacity that can help them raise their profile, increase fundraising, and engage their community. StoryGrowing is a comprehensive, collaborative program designed to enhance and expand non-profits ability to share their story effectively.

Contact us.

If you have questions about StoryGrowing WNY, please email us: