Updated format for 2020

The world may look and feel dramatically different but the need to share your organization’s story is as important as ever (if not more so). In the wake of the pandemic, The John R. Oishei Foundation and the Health Foundation for Western and Central New York have modified the StoryGrowing WNY 2020 program to better address the current challenges faced by nonprofits.

Join us for a virtual
keynote presentation.

We are thrilled to bring Andy Goodman, nationally acclaimed storyteller, author and speaker, back for a new presentation, “Telling Our Stories Now.”

Featuring updated content and lessons gleaned over the past few months, this virtual event is open to all nonprofits in Western New York—even if you attended our original StoryGrowing Kickoff Event or applied in March.


During the one-hour live presentation, Andy will cover:

Why storytelling is (still) your most powerful communication tool

How to craft a story that’s memorable and persuasive

What are the six categories of stories your organization must tell, including new variations that have emerged since the pandemic

How to make sure your stories are told in an ethical manner and incorporating racial equity considerations

Registration details.

Andy Goodman, Internationally Acclaimed Author, Speaker, and Storyteller

“Telling Our Stories Now” with Andy Goodman
Wednesday, October 14
12:00–1:00 p.m.

Register for the webinar on Zoom

Presented by The John R. Oishei Foundation and the Health Foundation for Western and Central New York

Following the keynote presentation, we will email attendees information on participating in a StoryGrowing Workshop that will be held later in October. These virtual events will include an in-depth presentation and facilitated break-out sessions in small groups to help you develop your organization’s story. Each workshop will be limited to 35 participants, but there will be multiple opportunities to attend. 

We hope to offer a full, in-person StoryGrowing WNY program in 2021.


Based on the teachings of Andy Goodman of The Goodman Center, StoryGrowing WNY is a communications capacity-building program designed to help nonprofits harness the power of storytelling and nurture your organization’s growth through effective communications training. You will learn to cultivate stories and effectively employ storytelling strategies to further the mission of your organization.

Share your talents.
Make an impact.

StoryGrowing WNY typically enlists local marketing and communications professionals to serve in multiple roles throughout the program.

Based on this year’s abridged, virtual format, we are not recruiting contributors for StoryGrowing 2020. If you’re interested in being considered for future opportunities, please email


Guide and mentor a single organization throughout the six-month program.


Join our roster of specialists who are available to consult with participating organizations on an as-needed basis.


Lead a presentation on a specific area of brand storytelling.

A collaborative effort.

StoryGrowing WNY is presented by the Health Foundation for Western and Central New York and The John R. Oishei Foundation. 


The Health Foundation for Western and Central New York and The John R. Oishei Foundation are committed to assisting our local nonprofit ecosystem build communications expertise and capacity that can help them raise their profile, increase fundraising, and engage their community. StoryGrowing is a comprehensive, collaborative program designed to enhance and expand nonprofits ability to share their story effectively.

Contact us.

If you have questions about StoryGrowing WNY, please email us: