STORYTELLING TRAINING FOR NONPROFITS
See you in 2021
Stories have the power to inform and inspire, excite and empower. And while the world may look and feel dramatically different, the need to share your organization’s story is as important as ever (if not more so). That’s why the John R. Oishei Foundation and the Health Foundation for Western and Central New York are thrilled to present StoryGrowing WNY.
PROGRAM OVERVIEW
Based on the teachings of Andy Goodman, internationally acclaimed storyteller, author and speaker, StoryGrowing WNY is a communications capacity-building program designed to help nonprofits harness the power of storytelling.
By joining us, you will learn to cultivate stories and effectively employ storytelling strategies to further your organization’s mission.
Program Objectives:
Assessing internal and external communications
Identifying brand positioning and key messaging
Using stories in advocacy, development, recruiting, community outreach, and more
Understanding best practices in writing, photography, video, and social media
Developing a comprehensive communications plan
Registration details.
Andy Goodman, Internationally Acclaimed Author, Speaker, and Storyteller
For updates on our next program, check back here in early 2021. You can also follow our presenting foundations on social media or sign up for their newsletters.
ABOUT STORYGROWING WNY
Based on the teachings of Andy Goodman of The Goodman Center, StoryGrowing WNY is a communications capacity-building program designed to help nonprofits harness the power of storytelling and nurture your organization’s growth through effective communications training. You will learn to cultivate stories and effectively employ storytelling strategies to further the mission of your organization.
Share your talents.
Make an impact.
StoryGrowing WNY enlists local marketing and communications professionals to serve in multiple roles throughout the program. You’ll have the chance to work with and advise nonprofits that are making a positive difference in our community. And you’ll be compensated for your time and insights.
If you’re interested in being considered for future opportunities, please email info@storygrowingwny.org.
Sherpas
Guide and mentor a single organization throughout the six-month program.
Coaches
Join our roster of specialists who are available to consult with participating organizations on an as-needed basis.
Presenters
Lead a presentation on a specific area of brand storytelling.
A collaborative effort.
StoryGrowing WNY is presented by the Health Foundation for Western and Central New York and The John R. Oishei Foundation.
The Health Foundation for Western and Central New York and The John R. Oishei Foundation are committed to assisting our local nonprofit ecosystem build communications expertise and capacity that can help them raise their profile, increase fundraising, and engage their community. StoryGrowing is a comprehensive, collaborative program designed to enhance and expand nonprofits’ ability to share their story effectively.
Contact us.
If you have questions about StoryGrowing WNY, please email us:
Andy Goodman is co-founder and director of The Goodman Center, which teaches communications and marketing professionals how to reach more people with more impact. Along with Storytelling as Best Practice, he is the author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, Free-Range Thinking, to share best practices in the field of public interest communications.